Love Moschino was born in 2008: a playful, vibrant and super chic line, a sort of younger sister of the main brand. Designed for men and women who like to break the dress code rules and build their own personal and unconventional style. 

Love Moschino therefore retains all the creative, intelligent and ironic character of Moschino, but blends with all the values of “love”: empathy and sentiment. A universal, positive word, recognized all over the world that seems to bring new energy to an already established and appreciated brand. 

What are its distinctive features? Pop art prints, hearts, golden chains, maxi writings and bright colors. The ironic, surprising and irreverent style, which has seen its maximum expression thanks to the creative genius of Jeremy Scott.