The family business was  acquired in 2019 by Eccellenze Italiane Holding, by president Marco Marchi, who cultivated the harmonic dualism as the defining character of the brand. Sensuality and romanticism are key, therefore the fine materials and skilled workmanship employed translate into an idea of seductive and personal luxury, combined with self-confidence and femininity. Blumarine affirms its identity through all channels, digital in the first place, integrating e-commerce, visual manifesto, programmatic statement. Each element nourishes the other in an expanded vision in which the material and the imaginary become one.