Founded in 1981 and based in Asolo (Treviso), Fashion Box S.p.A. has been synonimous with high standards in denim production for almost 40 years.

Since its inception, Fashion Box has developed and took great care of its key strategies: a precise vision for its products, expansion to new markets and a careful control of its distribution network.  
An innovative touch, distinctive Italian flare and the superb quality of its products have always been the three cornerstones of Replay’s philosophy. Together with its talent and competence, these have made the Italian group a major player in the International arena of premium denim and casualwear.

This combination of vast experience and advanced know-how, together with constant research for a unique style and sophisticated manufacturing techniques, makes up the intrinsic value of Fashion Box’s items of clothing. For this reason, the majority of the company’s investments is focussed on styling research and on R&D applied to manufacturing techniques especially in terms of eco-sustainability and respect for the environment.